Incorporating SEO Into A Website Design

Posted on July 28, 2010
Filed Under Uncategorized |

SEO is now a huge industry sector in the online world and this can be seen by the fact that global ad spend is now larger online than offline. Whilst this does not directly relate to SEO (Search Engine Optimisation) it is clear that many new businesses cannot explore this type of marketing and promotion.

Staying current with SEO and the impact it has on a business is a crucial step for Web Designers, as this industry continues to grow. Like with many industries your competitors may already be ahead of the game but if you are a freelance worker or small company you should have the flexibility to catch up with them. By knowing more than the standard web design group with your SEO knowledge then you will be more appealing to potential clients.

With the use of SEO techniques and tactics into your web design will also make your websites easier to find which is great for both you and your clients. Using the following steps you can better optimise your web designs for the search engines

  1. Make sure your code passes the W3C validation checks for both XHTML and CSS. Not only does this mean your website will display correctly on all browsers it will also assist the search engine spiders when they visit your site. An added bonus of this is that you will now be able to submit you website to some of the CSS design galleries which will create exposure for you client and your own design skills.
  2. Speed has always been a very important factor when it comes to the usability of a website. On top of this the speed of a website has now become a ranking factor in Google. Taking the extra steps such as compressing images, GZiping text and combining CSS as well as JavaScript files will all help to speed up the website you are working on.
  3. Use Google’s keyword tool to determine the most common phrases that people use to search for your clients website. You can make your website easier to find by using some of these keywords in the titles of your web pages. This will also increase the relevance of your website to search engines.

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