You can have the best product or service in the world. You can have a killer sales letter that could sell ice to an Eskimo.  But if you don’t have any prospects seeing your offer, you won’t make a cent.

That’s why we marketers spend so much time, effort and money trying to put our offers in front of targeted leads. But it doesn’t have to be that hard… not when you know which marketing methods work best.

Here are three proven tactics you can start using today…

#1: Buying Ads

A proven way to get your offers in front of eager prospects is by placing targeted ads. You can do this by online and offline, including:

“    Purchasing banner and text ads on highly targeted niche sites.
“    Buying ads and solo ads in highly targeted niche ezines.
“    Buying blog ads.
“    Buying ads in offline publications, including niche magazines and the related topics of daily newspapers.

#2: Social Media Marketing

Savvy marketers know that social media marketing is in its infancy - and it’s set to explode in the coming years! Those who set up their social marketing campaigns now are the ones who will benefit the most in the future.

That’s because social media marketing is all about building relationships with others and building networks and contact lists. The sooner you get started building a good reputation in your niche, establishing yourself as an expert and building social media networks, the more you stand to gain when you fully leverage your reputation, content and networks.

So where do you start? With the some of the biggest social media sites, including:

“    Web 2.0 content sites, like Squidoo.com. These sites let you page one-page websites around niche topics. Google tends to crawl these pages often and rank them well.

“    Social networking sites like Facebook.com. While you should focus on finding or creating niche-specific groups on these general networking sites, be sure to always seek out niche-specific networking sites.

“    Social bookmarking sites, like Digg.com. These sites allow users to share content - and they can be a great tool in your viral marketing campaigns.

#3: Search Engine Marketing

You can pull in traffic from the search engines in two ways:

“    By ranking well for certain keywords and appearing in the organic search engine results.

“    By using pay per click marketing to appear in the search engine’s sponsored results (for example, Google AdWords).

You should add both of these tactics to your marketing toolkit. That’s because organic search engine results can provide traffic for months (and even years) after you get your pages indexed. But on the flip side, pay per click marketing allows you to get highly targeted, nearly instant traffic.

# Plus:Article Marketing

If you haven’t already made your millions then you can’t afford not to use article marketing as a free promotional tool for your website or blog.

“      You can outsource this chore but it is important to have these articles submitted to article directories across the World Wide Web.
“      Write each article yourself and manually submit them to article directories.

Which One Is Right For You?

This isn’t a matter of choosing the one tactic that provides the best results. And that’s because all three of these tactics are proven, time-tested marketing methods. They shouldn’t be used individually, but rather as part of your overall marketing strategy.

These advertising methods are just the tip of the web marketing iceberg. When you unleash these three alongside other equally powerful marketing methods, you’ll unleash a nearly unstoppable flow of qualified leads. Claim a free Membership at WebMarketGo.Com (normally $27.00) - Just Use This Special Link For Access      =>     TrafficGeneration

Adjusting Your Site for Maximum Usability

You want visitors to get the most out of your site.  Part of that is your desire to be one of the “good guys”.  A lot of it, however, is because you realize that usability is inextricably linked to site popularity and profitability.

Often people who are new to web design think that they shouldn’t pay attention to any of the existing design conventions. They think that they’re going to design a website the way they think one should work.

This isn’t being innovative this is being arrogant and not respecting the design conventions which have been in use since years.

If there were only a few thousands of websites in the world, you wouldn’t care for design conventions but when you have millions of websites you must know that even your most loyal visitors are likely to spend their time at other websites.

And if your website doesn’t work similarly to the others, then they’re going to find your website hard to use and would eventually stop using your website.

Here are a few things you can do to maximize your site’s visibility.

First, use large enough print that people can read it.  Also, make sure that your text and background colors are sufficiently contrasting to afford easy reading

Second, try to write effectively and intelligently about issues that matter to your readers, but do so understanding that you might lose your customers if you  overshoot their reading level.  You need to write on the right level for your audience.

Third, avoid over-reliance on graphics and sound.  Both are important, but neither need to take center stage for most online publishers.

Fourth, provide descriptive alt tags for all images used.  This is an important usability issue for those who may listen to sites using special tools due to vision problems.

These are just four examples of hundreds.  If you’re interested in learning more about the best ways to increase usability, you might want to look up some of the work of noted Internet usability guru Jakob Nielsen.   His insights often provide a great look at what we’re doing wrong and how we might be able to fix those problems.

When people visit your website, do you really want them to learn how to use or navigate at your website before they can actually start using the features of your website? The answer is of course not. The interface, the design conventions should all be similar.